Thursday, September 18, 2008

W.W.I.T? Part 3 - Vision

I've told many people and I've probably posted it here before, but – you can't drive forward by looking in the rearview mirror. In order for our profession and firms to move forward, we will need a clear vision of where we are going and how we are going to get there. 5 and 10 year goals are great, but if there isn't a detailed plan (which everybody agrees to) on how to get there nothing will happen. If there aren't provisions for the detours that will occur, the goals have no shot at being achieved. I'm concerned that too many firms currently have announced and promoted goals that they won't achieve and this will lead to the continued stagnation of the profession.

I have a vision for the accounting firm of the future that includes: maximizing the use of technology, true consulting and partnerships with clients, high degrees of efficiency, extensive knowledge bases, and attracting the best and brightest talent from every conceivable discipline at every stage of career.